[FREE WEBINAR] Hospital Websites: Access and Messaging to Support Families as Care Partners

Websites are the “public face” of hospitals and health systems and should “speak” to their missions and philosophies of care. But too often, they do not provide easy access to relevant information for patients and families – like the importance of family presence for hospitalized patients. Learn how a large integrated health system in New York – through leadership support and partnerships among patient experience, clinical, marketing, and digital staff, and patient and family advisors – successfully changed the messaging and navigability of its websites as part of the Better Together campaign.

Webinar Objectives:

• Review the history, background, and goals of IPFCC’s Better Together campaign
• Describe Northwell Health’s successful participation in the Better Together Learning Community for Hospitals in NYS
• Focus specifically on Northwell’s process that resulted in system-wide changes in hospital websites

Webinar Faculty:

• Bev Johnson, BSN, FAAN
  President & CEO
  IPFCC
• Deborah Dokken, MPA
  Coordinator for Patient and Family Partnerships
  IPFCC
• Agnes Barden, DNP, RN, CPXP
  Vice President, Office of Patient and Customer Experience
  Northwell Health
• Mallory Tuomey, MS
  Manager, PX Communication & Events
  Northwell Health