Joan Maxwell has 40+ years of experience in the fashion industry, working for retailers and brands. Most recently, she spent 14 years at Vera Bradley, a company that makes womens’ handbags, accessories, and travel items. As VP of Merchandising, she worked cross functionally to develop seasonal product assortments. During that time, Vera Bradley grew from 27 million to over 500 million and opened almost 100 stores, creating a strong brand image and customer experience. It was thru that lens that Joan became a patient at John Muir Hospital in Walnut Creek, and became passionate about the patient experience. She is currently a Senior Advisor for MakerSights, a tech start up in the Bay Area working with brands to test future concepts with customers to inform decisions during the product development cycle. She has been an advisor on the Patient & Family Advisory Committee at John Muir since its inception in 2015. Joan is also working on a national level to encourage the voice of the patient in health care discussions. She has been a speaker and on panels at various conferences and meetings. Joan won the James Conway Patient and Family Advisor Scholarship in 2017 to attend the IHI National Forum.